Mars Attracts: Space Tourism Becomes The Final Fun-tier

Restrictions continue to put a chill on world travel, cutting off popular places on maps we’re all familiar with. But what about places and travel experiences of the third kind?

We’re talking about boldly going where no tourist has gone before. Space, the final frolicking frontier. Encouraged that not one but three spacecraft put aloft by as many nations are at this very moment casing the Red Planet for its future potential as an extra Earth (one never knows), it’s shining a laser light on off-world experiences being quickly commercialized.

We’re getting there, step by step. Headlines blared congrats on Feb. 18 as NASA’s Perseverance robotic rover landed safely on Mars — America’s sixth Mars landing — even as China’s Tianwen-1 probe and the United Arab Emirates spacecraft Hope took up orbit above.

In other words, Mars is getting crowded already, like The Hamptons. But at least when “Mars Hotel” finally opens (as foretold in 1974 by The Grateful Dead) there’s already a way to pay.

Marscoin is a new cryptocurrency fielded by The Mars Society to not only help fund missions, but also to act as the new world’s reserve currency. Sounds far out, but it’s just the payments business looking for new opportunities. And, as the Marscoin folks say, for “a new planetary settlement, a payment and value transfer/storage system such as bitcoin would be useful, first and foremost. It is very unlikely that the first Martian settlers will start printing paper.”

Don’t be so sure. Paper checks can survive in a vacuum.

Since there are no “Fifth Element”-style space pleasure cruises to Mars (yet), let’s look at some of the near-Earth activities that are now available (or soon will be) to zero-gravity thrill-seekers.

Near-Space Tourism Is Taking Off

Planetary forces like international commerce and the obsessive need to post the best vacation photos on Instagram are combining to break the surly bonds of earth.

In 2021, there are at least two companies testing high-altitude balloon rides to the edge of space. Based out of Florida’s Kennedy Space Center, Space Perspective just notched $7 million in seed financing to get its Spaceship Neptune project (ahem) off the ground.

Founder and Co-CEO Taber MacCallum said in a December statement that “our ability to make space accessible in unprecedented ways carries immense importance. We are grateful that this premier group of investors recognizes that space tourism has arrived and is a significant driver in the future growth of commercial spaceflight.”

And there it is: space tourism. Everybody wants a piece of the high-flying action.

In Spain, startup Zero 2 Infinity (Z2I) bills itself as a “zero-emissions space transportation company” with its Bloon space balloon gondola concept. Not only does Z2I want to take people to the edge of space, it also wants to take paid advertisements up there. Introducing what it calls HAPS for “High-Altitude Platform,s” Z2I intends to put advertising high in the sky, perhaps ushering in a new era in Superbowl ads (and neck strain from looking up).

What about Mr. Tesla himself, Elon Musk? On Feb. 1, the SpaceX founder announced that the first all-civilian crew will be lifted aboard a SpaceX Dragon spacecraft. And who’s leading that civilian crew? It’s Jared Isaacman, founder and CEO of Shift4 Payments, a Pennsylvania-based payment processor. Talk about moving money around the planet — at 17,500 miles per hour.

Well played, sir.

Space Is Officially Open for Business

As for the further commercialization of near-Earth, it’ll be profits before fun. But still fun.

Last October, NASA announced that it will completely commercialize near-Earth communications for orbital and moon missions by 2030. NASA’s reasons for turning to the private sector sound an awful lot like the reasons that banks partner with FinTechs.

“By shifting to commercial communications services, NASA will free up personnel and resources to focus on technology development while bolstering the commercial space economy. This shift may also reduce the overall cost of communications services while enhancing network responsiveness and availability,” per the

About: Buy Now, Pay Later: Millennials And The Shifting Dynamics Of Online Credit, a PYMNTS and PayPal collaboration, examines the demand for new flexible credit options as well as how consumers, especially those in the millennial demographic, are paying online. The study is based on two surveys, totaling nearly 15,000 U.S. consumers.

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